Motivation Is Not Manipulation
Before going any further we must make it clear that the topic before us is not manipulation. In the last decade a spate of books has been telling us how to get ahead by intimidating people and stepping on the bodies of our subordinates. You have wasted your money on this book and would be well advised to return it to the bookseller if you are looking for techniques for twisting people into doing your bidding. This is a book on motivation, not manipulation. The difference is this. You are a manipulator when you try to persuade people to do something that is not in their best interests but is in yours. You are a motivator when you find goals that will be good for both sides, then weld together a high achieving, high morale partnership to achieve them.
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